Hoboken Girl
From Hobby to Local Celebrity
Back in 2013, SWAG took up offices in Hoboken, when trying to discover the town we stumbled on HobokenGirl.com, a little blog with a very hefty following. When Jen (founder) moved to Hoboken she notice a lack of female voice and perspective online. No one was talking about the things that mattered to her. With a love of writing, she decided to start a blog to jot down her adventures in the mile square city-HobokenGirl.com was born.
When we stumbled on the site, it was still rocking the default 'Twenty Eleven' Theme. Needless to say, we couldn’t have something so widely read be incased in such a nonchalant way. So we pitched HobokenGirl.com on taking her hobby to the next level. We performed a full branding exercise and developed mood boards, brand colors, logos and design assets. We then began development on the site and built a functionality rich, minimalistic designed theme that took all the elements that people loved about HG.com the content, and made it central to the design. We also added analytics, more social interaction and monetized the site with many prominent ad spaces.
Once the site new site was live, we developed a media kit with price guides, impressions and ad buy packages that allowed the site to easily and consistently sell ad space. HG.com has continued to grow its audience with all major analytic statistics growing month-over-month. HG.com now has over 15 contributors and Jen is quite the Hoboken celebrity (although she would never admit it). She is invited by countless businesses to write reviews, she is asked to judge local competitions and she has become the go to source for fresh Hobokenites for all that is happening in town. We are fortunate enough to continue work with such a beloved woman and site, and we are certain Jen feels the same way (she has sent plenty of clients our way).
- branding & logo design
- marketing collateral
- responsive design
- email marketing
- web design
- web development
- wordpress
- api integrations